We have not found a campaign site for this candidate yet.
Money
$12.3M raised, $12.3M spent, $31K cash on hand (through Sep 30, 2026). Where it comes from
Who gives
6.6% of individual money from donors at $200 or less · 16% from Florida · largest committee giver MAKE ACCOUNTABILITY GREAT AGAIN PAC, $2K
Outside groups
$150.1K supporting, $697.9K opposing Gross
Their wordsWhat does Gross say they will do?
Keith Gross’ words are not shown
We have not found a campaign site for this candidate yet.
MoneyWho pays for the campaign, and where does it go?
Raised
$12.3M
$12,340,831
Spent
$12.3M
$12,315,590
Cash on hand
$31K
$31,017
FEC filings, Oct 1, 2024 to Sep 30, 2026 · Official FEC bulk data · committee C00837567 ↗
Raised, spent and cash over time by FEC report
100¢ of every dollar raised has been spent across 9 reports ($12.3M of $12.3M). Cash on hand went from $96 on Jan 8, 2025 to $31K on Sep 30, 2026.
Raised in the period
Spent in the period
Cash on hand at its close
$2.5M$5M$7.5M
Jan ’25
Jun ’25
Dec ’25
Jun ’26
Sep ’26
Raised, spent and cash on hand by FEC report
Report
Raised in the period
Spent in the period
Cash on hand at its close
PRE-SPECIAL 2025 through Jan 8, 2025
$197
$5,878
$96
APRIL QUARTERLY 2025 through Mar 31, 2025
$5,000
$228
$4,868
JULY QUARTERLY 2025 through Jun 30, 2025
$0
$3,583
$1,285
OCTOBER QUARTERLY 2025 through Sep 30, 2025
$33,194
$5,407
$29,073
YEAR-END 2025 through Dec 31, 2025
$20,292
$27,303
$22,061
APRIL QUARTERLY 2026 through Mar 31, 2026
$5,623,925
$518,804
$5,127,182
JULY QUARTERLY 2026 through Jun 30, 2026
$4,972,341
$6,085,090
$4,014,433
PRE-PRIMARY 2026 through Jul 29, 2026
$1,670,625
$4,682,778
$1,002,280
OCTOBER QUARTERLY 2026 through Sep 30, 2026
$15,256
$986,518
$31,017
Each report’s own period, as filed with the FEC; a report filed again counts once, as its latest copy.
Where the money came from $12,340,831 reported receipts
LoansMoney the campaign borrowed this cycle, from the candidate or a lender, which it may repay.$12,235,42099%
Who lent it
Keith Grossthe candidate’s own money · 58 loans · $4.8M not yet repaid$5,661,796
Each loan as the campaign’s report through Sep 30, 2026 lists it, with what is still owed. A loan from an earlier cycle can appear here, and one repaid in full drops off the report, so the list need not add up to the row.
Itemized (over $200)Donors who have given more than $200 this cycle, so the FEC itemizes (names) them.$91,7500.7%
Largest donors
Luzer KleinOne contribution on Mar 31, 2026 · BUSINESSPERSON · SELF-EMPLOYED · MONROE, NY$14,000
Isaac MermelsteinOne contribution on Mar 31, 2026 · BUSINESSPERSON · SELF-EMPLOYED · MONROE, NY$14,000
Jim PesoliOne contribution on Jun 25, 2026 · ATTORNEY · SELF · LOMBARD, IL$14,000
Naftuli Sobel2 contributions, latest Mar 31, 2026 · CEO · LIFE BIOLOGICS · TOMS RIVER, NJ$14,000
Israel Fridman2 contributions, latest Mar 31, 2026 · BUSINESSPERSON · SELF-EMPLOYED · BROOKLYN, NY$8,500
Jelena Olmstead2 contributions, latest Mar 31, 2026 · CEO · WORLD REACH HEALTH · LOMBARD, IL$8,500
Walter AndersonOne contribution on Mar 26, 2026 · RETIRED · SANTA ROSA BEACH, FL$5,000
Rick Rodriguez PinOne contribution on Mar 30, 2026 · MANAGING PARTNER · RPA · CORAL GABLES, FL$2,500
Jacob HeartmanOne contribution on Mar 31, 2026 · CHIEF FINANCIAL OFFICER · SUNSHINE LIGHTING · BROOKLYN, NY$1,500
Patrick ConradOne contribution on Jun 30, 2026 · SELF-EMPLOYED · PORT ST. JOE, FL$1,000
Leisa GruenewaldOne contribution on Jun 30, 2026 · RETIRED · PORT ST. JOE, FL$1,000
George Elam McInnisOne contribution on May 15, 2026 · GARDNERS · SELF · PANAMA CITY, FL$1,000
A donor who gave several times appears once. The 12 largest donors by total given are listed. In all, 25 itemized contributions were filed this cycle, totaling $91.8K.
PACs and other committeesPolitical action committees and other candidates' committees. Corporations and unions cannot give directly.$7,000<0.1%
The 2 largest committees by total given are listed. In all, 2 committee contributions were filed this cycle, totaling $2.2K. Counted from the givers' own filings, which can run above the total the campaign itself reports.
Unitemized ($200 or less)Donors who have given $200 or less this cycle, so the FEC does not itemize (name) them.$6,439<0.1%
Refunds and rebatesMoney coming back to the campaign: rebates and refunds of what it spent.$221<0.1%
Total reported receipts $12,340,831
Every dollar the committee reported receiving this cycle, split by the source the FEC filing attributes it to. Open a source marked + to see who gave. FEC filings through Sep 30, 2026.
Who donated: where they live, their employers and jobs
Where the donors live $91,750 placed by state
Loading the map
Tap or hover over a state, or focus the map and use the arrow keys, to read its total. Ctrl or ⌘ and scroll to zoom.
under $1.6K
$1.6K+
$6.2K+
$14K+
$25K+
none
Outlined: Florida, home state
Home state and away
Florida 16%FL 16%Elsewhere 84%
16% of the money placed by state came from inside Florida: $14.3K of $91.8K.
Top states
Top donor states
Name
Amount
New York6 contributions · 43%
$39,000
Illinois3 contributions · 25%
$22,500
Florida home12 contributions · 16%
$14,250
New Jersey2 contributions · 15%
$14,000
District of Columbia1 contribution · 1.1%
$1,000
Texas1 contribution · 1.1%
Outside spending $2,515,887 across this race
Money groups spent on their own, not through a campaign. Each ad is filed against the candidate it names, so money attacking an opponent shows on the opponent’s row. Open a candidate to see who spent it.
The campaign also refunded $2,500 in contributions, which the categories below do not include.
Advertising and mediaBroadcast, digital, and print advertising, and the media buying behind it.$1,865,27380%
Filed as
ADVERTISEMENT$540,097
TV ADVERTISING$415,571
ADVERTISING$398,398
DIRECT MAIL ADVERTISING$173,388
TELEVISION ADVERTISING
Largest vendors
Largest vendors
Name
Amount
Gross, Keith8 payments · 17% of all spending
$2,115,420
Main Street Strategies LLC5 payments · 0.3% of all spending
$37,707
Tabularius Compliance16 payments · 0.1% of all spending
$18,375
Wonder Cave LLC4 payments · 0.1% of all spending
$18,295
Hall, Carlie8 payments · 0.1% of all spending
$14,000
Iheart Media2 payments · <0.1% of all spending
$11,000
Florida Divisions of Elections1 payment · <0.1% of all spending
$10,440
Garland, Tucker8 payments · <0.1% of all spending
$10,060
The people, firms and committees paid the most, across every kind of payment. Each share is of everything the committee reported spending this cycle, not only the itemized payments above. A payee that is itself a committee links to its own profile.
EndorsementsWho does Gross’ campaign say backs them?
Not read yet
We have not found a campaign site for Keith Gross yet.
Every contest for this seat that named this candidate, most recent last; a result is shown once the race is called. Election dates and results from civicAPI (civicapi.org). civicAPI aggregates results from Secretaries of State and equivalent election bodies, and makes its own race calls. civicapi.org ↗
August 18, 2026 · Result · Each pollster's last poll ending in the 21 days before the vote, read for the two leading finishers; the median leaves out polls a side paid for; a margin is compared once 95% is reported
Official FEC filing record for the current cycle. The priorities they publish are quoted from their own site, in their order.
Campaign pages read 0 pages
No campaign pages quoted
We have not found a campaign site for this candidate yet.
$1,000
By the state each donor wrote on the filing, across 6 states and territories. Donors who have given $200 or less this cycle are not itemized, so they cannot be placed on a map. The FEC’s grouping also counts joint-fundraising memo lines, so these rows can add up to more than the itemized total.
Donors’ employers as filed
Donors’ employers
Employer as filed
Amount
Self-employedWritten instead of an employer · 8 contributions · 58% of ranked
$53,500
Life Biologics2 contributions · 15% of ranked
$14,000
World Reach Health2 contributions · 9.3% of ranked
$8,500
RetiredWritten instead of an employer · 6 contributions · 9% of ranked
$8,250
RPA1 contribution · 2.7% of ranked
$2,500
Sunshine Lighting1 contribution · 1.6% of ranked
$1,500
BAY District Schools1 contribution · 1.1% of ranked
$1,000
Orefine1 contribution · 1.1% of ranked
$1,000
Itemized gifts over $200, grouped by the words donors filed: not an industry classification, and a gift from an employee is not a gift from the employer. The FEC’s grouping also counts joint-fundraising memo lines, so these rows can add up to more than the itemized total. Gifts of $200 or less ($6,439) are not itemized, so no employer or occupation is filed for them.
Donors’ occupations as filed
Donors’ occupations
Occupation as filed
Amount
Businessperson4 contributions · 40% of ranked
$36,500
CEO5 contributions · 26% of ranked
$23,500
Attorney2 contributions · 16% of ranked
$14,250
RetiredWritten instead of an occupation · 6 contributions · 9% of ranked
$8,250
Managing Partner1 contribution · 2.7% of ranked
$2,500
Chief Financial Officer1 contribution · 1.6% of ranked
$1,500
Consultant1 contribution · 1.1% of ranked
$1,000
Gardners1 contribution · 1.1% of ranked
$1,000
Itemized gifts over $200, grouped by the words donors filed: not an industry classification, and a gift from an employee is not a gift from the employer. The FEC’s grouping also counts joint-fundraising memo lines, so these rows can add up to more than the itemized total. Gifts of $200 or less ($6,439) are not itemized, so no employer or occupation is filed for them.
Support and oppose are each group’s own labels, not a judgment made here.
$1,667,863 of the race total was filed about other candidates, so it would not show on Gross’ own record.
Independent expenditures (Schedule E) only. Electioneering communications and corporate or union member communications file separately; they are counted for Grossunder “Other outside spending” in the full finance detail, but not for the rest of the field, so every other row is a floor.
$137,360
RADIO ADVERTISEMENTS$62,115
DIGITAL ADVERTISING$41,203
BILLBOARDS$30,426
TELEVISION ADVERTISMENTS$29,730
SOCIAL MEDIA ADVERTISING$15,638
TEXT ADVERTISEMENTS$12,237
MASS EMAIL ADVERTISING$3,798
Paid to
SA Marketing$437,123
Gray Media$335,879
Lamar Advertising$242,402
Right Strategies, LLC$173,388
Comcast$114,320
Trailhead Media$63,000
Polling and researchSurveys, opposition research, voter file work, and analytics.$113,2704.9%
Filed as
POLLING$75,094
DATA ACCESS AND MESSAGING$32,295
DATA$3,750
DATA: MAIL; LIST PROCESSING$2,131
Paid to
Cygnal$75,094
I360$32,295
Advertising Analytics LLC$3,750
Onpoint Data Strategy LLC$2,131
Payroll and staffSalaries, wages, benefits, and payroll services.$68,2512.9%
Filed as
CAMPAIGN STAFF PAYROLL$38,620
FIELD TEAM SALARY$22,766
STAFF LODGING$3,665
RENTAL FOR STAFF LODGING$3,200
Paid to
Hall, Carlie$14,000
Garland, Tucker$10,060
Laureano, Joan$10,060
Kelly, Nicole$8,263
Bartolett, Felix$4,787
Smith, Lance$4,500
Consulting and strategyStrategic, political, legal, and compliance consulting, and campaign management.$62,5822.7%
Filed as
COMMUNICATIONS & STRATEGY SERVICES$25,907
COMPLIANCE AND ETHICS CONSULTING - REGULATORY REPORTING$13,175
COMMUNICATIONS & STRATEGY SERVICES$8,800
STRATEGY CONSULTING$6,500
COMPLIANCE CONSULTING AND TREASURY$5,200
COMMUNICATIONS &AMP; STRATEGY SERVICES$3,000
Paid to
Main Street Strategies LLC$37,707
Tabularius Compliance$18,375
Gray Eagle Strategies$6,500
OtherPayments whose filed description does not match any category above. Every one is listed so it can be read directly.$57,2752.5%
Filed as
MMS SEGMENTS$18,295
CANDIDATE PAID EXPENSES$12,590
MARKETING$12,000
LAUNCH PARTY$3,576
GENERAL POSITION ADVOCACY MESSAGING$2,158
CUSTOM SHIRTS$1,945
BANNERS$1,865
BANNER & TENT$1,627
CUSTOM HATS$749
DOOR HANGERS$717
GENERAL POSITION ADVOCACY EMAILS$630
FABRIC STEP AND REPEAT$405
Paid to
Wonder Cave LLC$18,295
Gross, Keith$12,590
BTB Marketing Communications$12,000
Trigo$3,576
Steamroller Strategies$2,788
OFF the Wall Printing$2,273
Printing, mail, and shippingPrinted literature, direct mail, postage, design, and delivery.$53,7002.3%
Filed as
PRINTING$22,601
POSTAGE- MAIL PROGRAM$8,600
CAMPAIGN SIGNS$8,521
SIGNS, RACK CARDS & DOOR HANGERS$5,662
CUSTOM SIGNS$2,927
YARD SIGNS$2,729
PRINTING- MAIL PROGRAM$2,448
CUSTOM CAMPAIGN PRINTING$174
PRINTING SERVICES$36
Paid to
Signs OTC$16,493
A&G Graphics$13,150
Postage for Direct Mail Fundraising LLC$8,600
MDI Imaging & Mail$3,948
4A Printing$3,152
SAL Printing$2,729
Office and administrativeRent, utilities, phones, supplies, equipment, security, food, and campaign merchandise.$31,9181.4%
Filed as
PHONE SERVICE$11,894
RENT FOR TALLAHASSEE HQ OFFICE$10,000
PHOTOGRAPHY$6,599
CAMPAIGN OFFICE RENT$2,659
MEALS$698
OFFICE SUPPLIES$69
Paid to
Campaignhq$11,894
Culbreth, Gerald$10,000
Three Part Production$5,000
Waterstone at Jenks Apartments$2,659
Three Part Films$1,250
The Monocle Restaurant$698
Taxes, fees, and bank chargesPayroll and income taxes, filing fees, bank and merchant processing charges.$16,3130.7%
Filed as
QUALIFYING FEE$10,440
PAYROLL TAXES$3,072
SERVICE FEE$1,278
PRIOR PERIOD PAYROLL TAXES$1,160
ANNUAL REGISTRATION FEES$228
BANK SERVICE FEE$67
BANK SERVICE FEE- MAIL PROGRAM$37
PAYROLL WITHOLDING TAX$27
MERCHANT PROCESSING FEE$4
Paid to
Florida Divisions of Elections$10,440
Internal Revenue Service$3,072
Gusto$1,278
Commissioner of Revenue Services$1,160
E-Corp Inc$228
Servisfirst Bank$104
Digital and technologyWebsites, hosting, software subscriptions, databases, email, and texting platforms.$14,6230.6%
Filed as
EMAIL HOSTING$6,897
SOFTWARE SUBSCRIPTION$4,995
GENERAL POSITION ADVOCACY TEXT MESSAGING$2,351
CAMPAIGN FINANCE SOFTWARE SUBSCRIPTION$145
WEB HOSTING$135
SUBSCRIPTION$100
Paid to
Constant Contact$6,897
Integrated Solutions: Political$4,995
Steamroller Strategies$2,351
Frontrunner$145
Framer$135
Onetap Checkin$100
Fundraising and eventsThe cost of raising money: finance consultants, donor list rental and acquisition, event venues, catering, and donor processing.$14,3120.6%
Filed as
EVENT LOGISTICS AND HOSTING$10,500
CAMPAIGN FINANCE CONSULTING$1,608
CAMPAIGN EVENT$773
EVENT RENTAL$515
MUSIC FOR CAMPAIGN EVENT$500
EVENT SUPPLIES$416
Paid to
M4L$10,000
J-Books Services Inc$1,608
Trigo$773
Wewahitchka City Hall$515
Acoustic Entertainment Inc$500
Vernon PTO$500
TravelAirfare, lodging, mileage, and ground transport.$12,2860.5%
Filed as
LODGING$10,909
TRANSPORTATION$1,377
Paid to
Amex Hotels$10,041
Uber$1,377
Hilton Garden INN$597
Hyatt Place$271
Field and canvassingDoor-to-door canvassing, phone banks, petition and signature gathering, and get-out-the-vote work.$6,5490.3%
Filed as
FIELD TEAM$4,850
FIELD CANVASSING$999
FIELD WORK$700
Paid to
Teelin, Colby$1,495
Perantoni, Riley$1,285
Schneier, David$940
Didonato, Dominick$780
Kilcoyne$700
Kelly, Nicole$670
Given to othersContributions to other candidates, party committees, and PACs.$4,0000.2%
Filed as
CONTRIBUTION TO COMMITTEE$4,000
Paid to
John Frankman for Florida$2,000
Friends of Byron Donalds PAC$2,000
Card paymentsPaid to a card processor with no itemisation filed beneath it, so the purchases behind it are not on the record.$3,2840.1%
Filed as
CREDIT CARD PROCESSING FEES$3,228
CREDIT CARD FEES$56
Paid to
Anedot$3,228
Elite Card Processing$56
Total itemized disbursements $2,323,636
Every itemized payment the committee reported this cycle, sorted by what it said each one was for. The categories are ours; the wording they are matched against is the committee’s own. Open a category to read the filed descriptions and who was paid. FEC filings through Sep 30, 2026.
All 662 itemized payments filed this cycle. Spending below the itemization threshold is not filed line by line.
11 payments were reported as a lump sum, such as a card or payroll bill, with the detail filed underneath as memo entries. Those entries, $2,105,606 in all, are counted under the payee and purpose they name rather than under the processor that was paid. The total is the same either way.